![]() ![]() In the same year, the German consumer spent an average of 116.4 euros on organic food. Growing market share of organic fruit and vegetablesĪccording to the Research Institute of Organic Agriculture ( FiBL), the total retail sales of organic food in Germany increased 9.9% in 2016, reaching a value of 9.5 billion euros which represents 5.1% of the total food market. For nearly 70% of German consumers, health is one of the most important factors in purchasing fresh products. This translates into a growing number of people with vegetarian or vegan diets and an increased consumption of organics, both which can be beneficial for the fresh fruit and vegetables trade. Nearly a third of the German consumers identify themselves as ‘health conscious’. Health is becoming increasingly important. Exporter marketplace driver#What trends offer opportunities on the German market for fresh fruit and vegetables? Health as the driver of consumption See the CBI market intelligence platform to read about different fruit and vegetables and their market channels.ĥ. Larger product groups such as grapes and avocados can be traded directly in Germany, but smaller exotics are sometimes supplied by specialist buyers for example in the Netherlands or Belgium. Select a business partner that can offer you the right market for your specific product. ![]() Germany borders nine different countries, but its re-exports are generally minimal. Logistically, it has sea access through the port of Hamburg, but it also gets a large share of its supplies through the Netherlands. Being a federal republic, it is important to understand Germany’s cultural diversity and recognize its regional differences. Positioned in the heart of Europe with a population of over 80 million, Germany is the largest European market for fresh fruits and vegetables. What are the price levels for fresh fruit and vegetables in Germany?. ![]() Which trade channels can you use to put fresh fruits and vegetables on the German market?.What competition will you be facing on the German fruit and vegetable market?.What are the requirements for fresh fruit and vegetables to be allowed on the German market?.What trends offer opportunities on the German market for fresh fruit and vegetables?.What makes Germany an interesting market for fresh fruit and vegetables?. ![]()
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